Thursday, January 13, 2011
DTBHJ Promotion
In keeping with the Makar Sankranti spirit of the season and having tied up with the upcoming film Dil Toh Bachcha Hai Ji (DTBHN), 92.7 BIG FM linked the on-air promotion of the film by giving it the flavour of the festival. The star cast of the film recalled childhood memories of Makar Sankranti and kite flying, and leading man Ajay Devgn flew a huge 10-foot-tall kite along with Shazahn Padamsee, his leading lady from the film. The evening saw a different side of the Golmaal star as he interacted with listeners of 92.7 BIG FM and gave some interesting tips on how to fly kites.
Devgn, along with director Madhur Bhandarkar and DTBHJ stars Omi Vaidya and Shazahn Padamsee, promoted their latest film and gave listeners a sneak peek into behind-the-scenes-trivia of the movie. Devgn, noted for his pranks on movie sets along with Omi Vaidya and Madhur Bhandarkar, revealed tiffs, fun fights and mischief played by them with others from the movie during its making.
With this film, in a departure from his earlier realistic and serious hard-hitting movies, National Award winning filmmaker Madhur Bhandarkar has experimented with the genre of comedy. The story of DTBHJ is based on three friends and their respective slices of romance.
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