I hate fake

The Global IPR, a foundation dedicated to anti-piracy and adulteration of goods, in association with Prime Focus, has announced the launch of its 'I Hate Fake' campaign'. The campaign aims to encourage consumers to pledge against piracy and consumption of fake goods.
A star-studded event was hosted at Enigma, JW Marriot and saw attendance by TV actors, honchos from the music labels and digital sphere, and film personalities including Sanjay Dutt, Sunny Deol, Irfan Khan, Bappi Lahiri and Himesh Reshammiya. It also showcased performances by Himesh Reshammiya, Shibani Kashyap, Band of Boys and DJ Akbar Sami.
The ‘I Hate Fake’ campaign launch was also attended by leading personalities from media, entertainment, politics and industry. The likes of Anjala Zaveri, Sonal Chauhan, Sayali Bhagat, Deepak Tijori, Rohit and Ronit Roy, Karishma Tanna, Rajiv and Delnazz Paul, Kavita Kaushik, Aseem Merchant and many others from the television fraternity were seen supporting the cause.
Speaking on the occasion, M M Satish, Founder President, The Global IPR Foundation, said, “This anti-piracy night is an opening event to announce the launch of the ‘I Hate Fake’ Campaign. The idea behind the campaign is to get people from the entertainment industry take a pledge to fight piracy and stop buying pirated stuff and raise our voice against fake and adulterated goods.”
Siddhartha Roy, COO, Hungama Digital Media, said, “The digital industry is here to open up opportunities for consumers to buy original content. At Hungama, we are providing an ecosystem that encourages consumers to download entertainment legally. We believe that it is imperative for the consumers to understand the various avenues to enjoy all things original and therefore we support the cause of anti-piracy.”
Talking about the intellectual property rights, Namit Malhotra, Founder and Global CEO, Prime Focus, said “You hear and read about copyright and intellectual property rights infringement at all levels. A simple pledge like this will go a long way in curbing this illegal industry and eradicating piracy and adulteration from the root.”
Post the event, Global IPR Foundation will be launching a series of marathon 'Anti Pirathons', kick starting in Mumbai, Goa and then in other parts of the country.